Marketing & Naming Rights
Event sponsorships and official partner programs are the pinnacle of activation for maximizing your company's marketing efforts. We will work with you, hand-in-hand, to fully customize a plan to ensure that your marketing objectives are being met.
Contact Mike Eckert at meckert@theglen.com or (607) 535-2486 x263 for more information.
Onsite Interactive Displays
Motorsports fans are the most brand-loyal in all of sports and our Midway offers the opportunity to showcase products face-to-face with tens of thousands of them. Whether you are looking for account activation, coupon distribution, product sampling, database building and/or exit sampling, our various events and flexible sizing means that we can accommodate your every need.
Contact Mike Eckert at meckert@theglen.com or (607) 535-2486 x263 for more information.
High Impact Signage
Our scenic and historic road course features eleven turns and thus some of the most unique signage opportunities in all of racing. Return on Investment (ROI) from signage is among the highest in all of NASCAR according to the Joyce Julius Reporting Agency.
Find out how you can impact hundreds of thousands of onsite racing enthusiasts and the millions of fans who tune in to the televised events.
Contact Mike Eckert at meckert@theglen.com or (607) 535-2486 x263 for more information.
Corporate Hospitality
Regional companies and international corporations work with Watkins Glen International to provide their VIP guests with the absolute best option for entertaining, networking and socializing all within the exclusive setting of a Corporate Chalet, Trackside Suite or the high-end Glen Club.
Contact Rob Murphy at rmurphy@theglen.com or (607) 535-2486 x264 for more information.
Lap Sponsorship Program
The fastest drivers on the planet just took the white flag, indicating the last lap of the race, and all eyes are watching the company who’s sponsoring it. PA announcements of your business roar over the loud speakers while your logo bursts across the JumboTrons. This unique package will fit into any budget and will certainly get the exposure your company is looking for.
Contact Mike Evranian at mevranian@theglen.com or (607) 535-2486 x351 for more information.
