Watkins Glen International announced today that Swiss watch company Tissot will be the presenting sponsor of the IndyCar Series race on June 4th at The Soul of American Road Racing. The race will be titled: the 2nd Annual Watkins Glen Indy Grand Prix presented by Tissot.
The partnership with Watkins Glen International and Tissot extends through the 2006 race season and gives the Swiss watch brand rights to "Official Timekeeper" and "Official Watch" status at the track, as well as prominent branding at the start/finish line and other benefits.
"We are thrilled to partner with a prestigious watch brand like Tissot during our IndyCar Series weekend," stated Craig Rust, President of Watkins Glen International. "Tissot has a strong sponsorship portfolio in Motorsports, and we look forward to working together during our grand prix weekend, to showcase their extensive collection of innovative timepieces."
"We are proud to sponsor a track with history and tradition," said Olivier Cosandier, General Manager, Tissot U.S. "Partnering with Watkins Glen International for an IndyCar Series race reinforces Tissot's growing position in motor sports, in addition to NASCAR and MotoGP."
Tissot announced a partnership last year with Danica Patrick, 2005 Bombardier Rookie of the Year. Patrick became an ambassador for Tissot last season, giving the brand entry into the Indy Racing League (IRL).
Tissot will also hold a soon-to-be-announced press conference with Patrick to formally unveil her new T-Touch Limited Edition watch. Only 500 of her special watches will be produced worldwide.
The Indy Racing League's IndyCar Series & Indy Pro Series along with and the Zippo Historic Grand Prix will all take to the track June 2-4, while the racing action will begin at 2:30 pm on Saturday with the 25th Running of the Sahlen's Six Hour of The Glen Rolex Sports Car Series.
Tickets for the racing action June 2-4th are still available. Don't miss your chance to see the newly crowned Indy 500 champion straight from the 'brickyard to our backyard.' Plenty of off-track activities will be taking place on Saturday throughout the day including three driver autograph sessions, live entertainment, a wine & cheese party, a kid's zone and more, over the course of the weekend.
Innovators by Tradition: Headquartered in Le Locle, Switzerland, Tissot is a member of the Swatch Group Ltd., the world's largest watch manufacturer. With roots dating back to 1853, Tissot is number one in volume worldwide among traditional Swiss brands. Tissot's expertise as Official Timekeeper currently includes: NASCAR, the MotoGP World Championship, the Ice Hockey World Championship, the Cycling World Championship and the Fencing World Championship. Ambassadors for the brand are: IRL sensation Danica Patrick, MotoGP star Nicky Hayden and England soccer standout Michael Owen. Tissot is currently present in more than 150 countries worldwide. For more information, please visit: www.tissot.ch or call (800) 2-TISSOT.