CENTURION TO SPONSOR NASCAR NEXTEL CUP SERIES RACE AT THE GLEN THROUGH 2009
Watkins Glen, NY (July 7, 2007) - Centurion Boats announced during a press conference held at Daytona International Speedway this afternoon, that they will sponsor the NASCAR NEXTEL Cup Race at Watkins Glen International through 2009. The newly titled "Centurion Boats at The Glen" is scheduled to take the green flag at 2:00 pm on Sunday, August 12, during its traditional race weekend, and will be broadcast live on ESPN.
"We are proud of our new partnership with Centurion Boats and believe it is a great fit for both companies," stated Craig Rust, President of Watkins Glen International. "Our NASCAR NEXTEL Cup race is not only a great platform to showcase the Centurion Boats brand to the national audience but also an ideal way to reach all the watersports enthusiasts for which the Finger Lakes Region is known."
"All of us at Centurion are very excited about our growing relationship with NASCAR through Daytona International Speedway and Watkins Glen International," said Rick Lee, president of Centurion. "What started as an outside-the-box marketing experiment has exploded into a national branding effort that allows Centurion to showcase not only our World Championship Towboats, but the sport of wakeboarding, wakesurfing and waterski."
Centurion Boats, based in Merced, California, is a part of Fineline Industries and considered a leader in world performing towboats specializing in ski and wakeboard boats. In 2000, they opened a state-of-the-art 40-acre operation in Woodland, NC where they have an onsite boat test lake, and house the most modern boat construction process in the watersports industry.
Centurion is also involved with the KONI Challenge Series No. 17 Racing Team competing this weekend at Watkins Glen International in the Supercuts 200. Les Clark, Vice President of Manufacturing at Centurion is onsite this weekend as a crew member.
During the press conference this afternoon Centurion also announced that they have strengthened their partnership with Daytona International Speedway. They will sponsor the "Centurion Boats Pier" located on the boardwalk at Lake Lloyd, inside of the speedway. Centurion's towboats will be onsite during the Pepsi 400 this weekend hosting wakeboarding and waterskiing demonstrations. This partnership also extends through 2009 and involves Direct TV Speedweeks at the speedway.
One of New York State's largest weekend spectator sporting event returns August 9-12 with the NASCAR NEXTEL Cup Series taking center stage on Sunday in the much-anticipated Centurion Boats at The Glen. The NASCAR Busch Series is back for a third straight year to compete in the Zippo 200 on Saturday and the stars of the Rolex Sports Car Series take to the track on Friday night. Weekend tickets start at only $55 and are still available. A complete weekend schedule can be found on www.TheGlen.com.