Crown Royal® Returns to The Glen With Expanded Partnership


Four-Year Agreement Includes Race Entitlement and Naming Rights of Famed Glen Club

Watkins Glen International (WGI) announced today that the Crown Royal brand of Diageo has expanded its partnership with the Soul of American Road Racing. The four-year agreement continues to make Crown Royal the title sponsor of the Crown Royal 200 Grand-Am Rolex Sports Car Series race in August, as well as Official Spirit of WGI. The deal also includes the renaming of the former historic Glen Club, which held its name for over 20 years, to the newly titled "Crown Royal Club at The Glen."

"Crown Royal is very excited to return to racing action at WGI this weekend with a continued and even greater presence at the track," said Jim Lorenz, Senior Brand Manager, Crown Royal. "We look forward to utilizing this expanded relationship with the Glen to promote our 'Be a Champion. Drink Responsibly.' message."
"This sponsorship of our Rolex Series race during the NASCAR weekend demonstrates Crown Royal's continued commitment to motorsports including NASCAR, Grand-Am and Watkins Glen," stated Craig Rust, President of Watkins Glen International. "Through this new partnership we are looking forward to showcasing the Crown Royal Club at The Glen and the Crown Royal brand to both our race fans and the community."

Along with serving as title sponsor of this weekend's Grand-Am race here at WGI, Crown Royal is primary sponsor of Cheever Racing's No. 39 Porsche driven by Christian Fittipaldi and Harrison Brix. In addition, the Crown Royal Special Reserve™ brand is the presenting sponsor of the Grand-Am Series. In the NASCAR Nextel Cup Series, Crown Royal is the primary sponsor of the No. 26 Roush Fenway Racing Ford Fusion team driven by Jamie McMurray for 23 races this season, including this weekend at the Glen.

Don't miss the action at one of New York State's largest weekend spectator sporting events returning August 9-12 with the NASCAR NEXTEL Cup Series taking center stage on Sunday in the much-anticipated Centurion Boats at The Glen. The NASCAR Busch Series is back for a third straight year to compete in the Zippo 200 on Saturday and the stars of the Rolex Sports Car Series take to the track on Friday night in the Crown Royal 200. Weekend tickets start at only $80 and can be purchased by calling 866-461-RACE, stopping by The Shop, located at 2 North Franklin Street in downtown Watkins Glen, NY or at the WGI ticket office located on the old Bronson Hill Road off of County Rte. 16. A complete weekend schedule can be found on

About Crown Royal
Crown Royal, the number one selling whisky in the U.S. by value, has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. In addition to its motorsports sponsorships, the brand also sponsors The Crown Royal Bad Boys of Comedy Tour, the Crown Royal American Turf stakes race at Churchill Downs and a number of other major regional and national events. For more information on Crown Royal, visit

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Jose Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in some 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo,

its people, brands, and performance, visit us at Celebrating life, every day, everywhere, responsibly.

© 2017 Watkins Glen International


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