WGI Recognized for Excellence in Social Media

The Glen Utilizes Twitter, Facebook, and Blogs to Reach Fans for Promos, News and More

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Fans can use several forms of social media including Twitter to interact with each other and WGI.

In a recent survey, Sportsin140.com, a website that monitors how teams, athletes and businesses in the sports industry are using Twitter, asked its readers which sports organization held the best contests and giveaways on Twitter.  Replies poured in…“No contest it's @WGI”, “Trust me @WGI leads the pack”, and “@WGI does a great job!! Great interaction, great contests and great prizes!”  As a result, Watkins Glen International was declared the landside winner of the website’s First Annual Most Valuable Tweet Award.

“It's a testament to what the WGI marketing staff is doing on Twitter that fans immediately identify with, and embrace their brand with their great giveaways and fan engagement," said Brendan Wilhide, founder of Sportsin140.com.

Over the past few weeks alone, WGI has used Twitter to organize several scavenger hunts for free tickets as well as a surprise meet and greet with IndyCar Series driver, Graham Rahal.  Additionally, the historic road course is planning the first-ever motor sports “tweet-up” event later this summer; allowing its followers the chance to not only meet one another, but to interact with Series personnel and drivers who use social media outlets in their daily lives. 

“We’ve tried to stay ahead of the curve, especially in motor sports, when it comes to social networking,” said Paul Hemingway, Senior Director of Sales and Marketing at WGI.  “We know our fans can be our most effective endorsers through their interactions with one another and Twitter provides us a vehicle that produces instantaneous word of mouth.”

Tickets for the entire 2009 season at Watkins Glen International are on sale now!  Celebrate the Fourth of July with the 5th Annual Camping World Grand Prix at The Glen weekend, July 3-5.  On-track action will be headlined by the IndyCar Series, Firestone Indy Lights, F2000 Championship Series and the SCCA SPEED World Challenge.  Weekend tickets begin at just $55, and general admission for kids 12 and under is FREE when accompanied by an adult.  For tickets and information, please contact the Watkins Glen International ticket office at 866-461-RACE or log on to the official Watkins Glen International website at www.TheGlen.com.  Tickets, gift certificates and track merchandise can be all purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen-Open Monday-Friday 9-5, Saturday 9-4, Closed Sunday; 607-535-2338.

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