WGI, New York Lottery Reunite for 2009 Racing Season
By: WGI Staff on 7/15/2009
The field takes the green flag for the 2008 NASCAR Sprint Cup Series race at The Glen.
Officials at Watkins Glen International are proud to announce a new marketing partnership with the New York Lottery. The agreement reunites North America’s largest and most profitable Lottery with one of the world’s most revered road racing venues in time for its biggest event of the 2009 racing season, the Heluva Good! Sour Cream Dips at The Glen event weekend.
“We are excited to have the NY Lottery back as a partner this year,” stated Michael Printup, president of Watkins Glen International. “We are thrilled to welcome them back as a motor sports marketing partner. We look forward to all the excitement and that little bit of extra luck they might bring to the track, our drivers and fans who will visit The Glen this summer.”
“The New York Lottery has been thrilling New Yorkers with its games and promotions for more than 40 years,” said New York Lottery Director Gordon Medenica. “We are very excited to bring our special brand of entertainment to Watkins Glen and the quarter million racing fans who come to the Finger Lakes every summer to experience The Glen firsthand.”
As a part of the agreement, the New York Lottery will have signage strategically placed around the track to maximize their exposure at prestigious events like the Heluva Good! Sour Cream Dips at The Glen weekend. Fans visiting the Lottery’s kiosk will also have the opportunity to purchase a variety of lottery-related products.
Tickets for the entire 2009 season at Watkins Glen International are on sale now! Don’t miss the stars of the NASCAR Sprint Cup and Nationwide Series as they take on the twisted turns of Watkins Glen International in their final road-course race of the season, August 6 - 9. The Daytona Prototype Class of the Rolex Sports Car Series returns to The Glen to compete in the Crown Royal 200 on Friday night, followed by the Zippo 200 with the NASCAR Nationwide Series on Saturday afternoon. The weekend will culminate with the NASCAR Sprint Cup Series racing in the Heluva Good! Sour Cream Dips at The Glen on Sunday afternoon. Sunday only tickets begin at just $55, with weekend tickets beginning at $65. For tickets and information, please contact the Watkins Glen International ticket office at 866-461-RACE or log on to the official Watkins Glen International website at www.TheGlen.com. Tickets, gift certificates and track merchandise can be all purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen-Open Monday-Friday 9-5, Saturday 9-4, Closed Sunday; 607-535-2338.