Heluva Good! Renews as Title Sponsor of NASCAR Sprint Cup Series Race at The Glen

Two-Year Deal also Includes Naming Rights to Sprint Cup Series Race at Sister Facility Michigan International Speedway in June

HG Race Logo

Heluva Good! has renewed to be the title sponsor for the NASCAR Sprint Cup Series race at WGI through 2011.


Watkins Glen International is proud to announce that Heluva Good! will continue as the title sponsor for the historic road course’s NASCAR Sprint Cup Series race through 2011.  The two year agreement is a two track deal that includes the title sponsorship for Michigan International Speedway’s NASCAR Sprint Cup Series race in June.  The green flag is scheduled to drop on the 25th running of the Heluva Good! Sour Cream Dips at The Glen at 1:00 PM on Sunday, August 8, during its traditional weekend, and will be broadcast live on ESPN. 
 "We were very excited that Heluva Good! selected WGI for their first entitlement of a NASCAR Sprint Cup Series race in 2009 and are thrilled that they will be back with us for another two years,” said Michael Printup, president of Watkins Glen International.  “We knew that the mix of our legendary circuit, our NASCAR Sprint Cup Series race, and a great consumer product like Heluva Good! was a winning combination and are not at all surprised that our fans have embraced both them and their delicious products.  I know that I always make sure my fridge at home is stocked with Heluva Good! dips and have enjoyed them, especially the always tasty French Onion, for many years.”   

“Heluva Good! is proud to return as the title sponsor of the ‘Heluva Good! Sour Cream Dips at The Glen’ in our birthplace, Upstate New York,” said Chris Ross, Vice President of Marketing at Heluva Good!. “The Heluva Good! brand is built on bold flavors and personality, which complement the characteristics of NASCAR’s passionate fans.”

Heluva Good! will remain the official dip product of Watkins Glen International for 2010 and 2011.  The Sodus, NY-based company will become the title sponsor for the Heluva Good! Sour Cream Dips 400 at Michigan International Speedway on Sunday, June 13, and be designated the official cheese and dip products of MIS.   
The NASCAR Sprint Cup and Nationwide Series will turn left and right when they return for New York’s largest weekend sporting event during the Heluva Good! Sour Cream Dips at The Glen event weekend, August 5-8.  The exciting weekend will feature a double-header of racing action with the Zippo 200 NASCAR Nationwide Series race being immediately followed by the Crown Royal 200 GRAND-AM Rolex Sports Car Series race on Saturday, August 7th.  Fans can SAVE by taking advantage of Advance Sale prices until Sunday, April 25th.  Weekend tickets currently start at just $60!

Tickets for the entire 2010 season including the Heluva Good! Sour Cream Dips at The Glen, August 5-8, and Camping World Grand Prix at The Glen, July 2-4, weekends are on sale now!  Fans can take advantage of advanced sale prices and new options by calling the Watkins Glen International ticket office at 866-461-RACE (7223) or logging on to the official website, www.TheGlen.com.  Tickets, gift certificates and track merchandise can all be purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen.  The Shop is open Monday-Friday 9-5, Saturday 9-4, and is closed Sunday. 

© 2017 Watkins Glen International


ISC Track Sites