WGI and Continental Tire Agree to Partnership that Runs Through 2014

Renewned Tire Company Named Title Sponsor of GRAND-AM Continental Sports Car Challenge Race at The Glen

Team Sahlen Corvette

Team Sahlen will hit the twists and turns of WGI in the newly named Continental Tires 150 on Saturday, June 5.

Watkins Glen International announced today during a press conference held at Daytona International Speedway that the legendary road course and Continental Tire have agreed upon initial terms for a sponsorship relationship that runs through 2014.  The deal includes the title sponsorship of The Glen’s GRAND-AM Continental Tire Sports Car Challenge, previously known as the KONI Sports Car Challenge, race during the Sahlen’s Six Hours of The Glen event weekend, June 4-6. The partnership will make the tire manufacturer the “Official Tire of Watkins Glen International” and the race sponsor for the companion series of the GRAND-AM Rolex Sports Car Series.  The Continental Tire 150 will be held on the morning of Saturday, June 5.      

“We are pleased to welcome Continental Tire as a new sponsor to both the GRAND-AM Series and at Watkins Glen International,” stated Michael Printup, president of Watkins Glen International.  “We both have a rich history and benefit from worldwide recognition. This new partnership will help showcase the incredible sports car racing that happens at WGI, and Continental Tire’s incredible line of consumer products.”  

“As the title sponsor and official tire of the Continental Tire Sports Car Challenge, and expanding to the official tire of the Rolex series in 2011; Continental Tire has demonstrated our commitment to the Grand AM Road Racing Series and the growth of the Continental brand in the U.S.,” said Travis Roffler, Director of Marketing, Continental Tire.   “Watkins Glen is a world-class racing facility, and we are proud to be the official tire of this historic race track.”

The Sahlen’s Six Hours of The Glen event weekend will be full of nonstop action and is a must see for every sports car fan.  The highlight will be the 29th Running of the Sahlen’s Six Hours of The Glen GRAND-AM Rolex Sports Car Series race on Saturday, June 5 but that is only part of the fun.  Earlier that same day fans will get their day started with 150 miles during the Continental Tire 150, GRAND-AM Continental Tire Sports Car Challenge.  The Ford Racing Mustang Challenge only adds to the sports car weekend with more series expected to be announced.  Tickets start at only $30 and kids 15 and under are FREE!  

Tickets for the entire 2010 season including the Heluva Good! Sour Cream Dips at The Glen, August 5-8, and Camping World Grand Prix at The Glen, July 2-4, weekends are on sale now!  Fans can take advantage of advanced sale prices and new options by calling the Watkins Glen International ticket office at 866-461-RACE (7223) or logging on to the official website, www.TheGlen.com.  Tickets, gift certificates and track merchandise can all be purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen.  The Shop is open Monday-Friday 9-5, Saturday 9-4, and is closed Sunday. 

© 2014 Watkins Glen International

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