Employees on the Move at The Glen

Powell, Tolley, and Cook Receive Promotions

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Watkins Glen International continues to help its employees develop their professional skills and move forward with their careers at the legendary road course.


Watkins Glen International is proud to announce that three members of the marketing department have received promotions to new and expanded responsibilities.  Brett Powell, Ryan Tolley, and Geoff Cook have all been recognized for their contributions in the success of the legendary road course.  Powell and Tolley both moved from manager to director positions and Cook moved up from a coordinator to a manager.   

Powell, a Horseheads High School Graduate and current Ithaca, NY resident, has been promoted from special events and partnerships manager, to director of fan experience.  In this position, he will lead a re-organized team that focuses on every touch point between WGI and its varied fan base, including; admissions, credentials, on-site entertainment or unique partnership opportunities.  Powell joined WGI as a marketing coordinator in September of 2004 after graduating with a Masters Degree from Saint Joseph’s University in Philadelphia. He was later promoted to account executive for the sales department and then to partnerships and special events manager in 2007. 

Tolley, a current reside of Canandaigua, NY, moves from his former position as the sales and business development manager to his new role as director of sales and new business development.  He was hired as an account executive in May 2006 after spending two years with BlueTie Software as the sales manager of the service provider division in the Southeast of the United States.  Prior to his time with BlueTie Software, Tolley got a taste of working in the automotive field through his three years of service with Mach 2 Management as a senior program manager of events and promotions specializing in Jaguar and Land Rover events. In his new role, he will oversee a sales team responsible for creating new revenue streams for WGI, including, corporate sponsorships, track signage, interactive displays, corporate hospitality, group sales, etc. for all major event weekends at the historic racetrack.

Cook, also currently living in Canandaigua, joined the marketing department at WGI in 2007 as a marketing coordinator after graduating from St. John Fisher in Rochester NY with a Sport Management degree in 2005 where he was influential in the development and implementation of redesign of TheGlen.com and FLWinefest.com, along with many successful social media promotional campaigns. In his new role as consumer marketing manager, he will manage social media promotions, consumer prospecting efforts, collateral distribution and the coordination of pre-race and victory lane activities during spectator events. Cook will also work with The Glen’s ad agency on numerous advertising projects including brochures, e-blasts, direct mail, ad placements and WGI brand awareness and campaign consistency. 

Tickets for the entire 2010 season including the Heluva Good! Sour Cream Dips at The Glen, August 5-8, and Camping World Grand Prix at The Glen, July 2-4, weekends are on sale now!  Fans can purchase tickets by calling the Watkins Glen International ticket office at 866-461-RACE (7223) or logging on to the official website, www.TheGlen.com.  Tickets, gift certificates and track merchandise can all be purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen.  The Shop is open Monday-Saturday 9-5 and Sunday 9-4.

© 2017 Watkins Glen International


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