WGI Welcomes Elizabeth Mayer to Communications Team
Mayer Takes Over as New Public Relations Manager
By: WGI Staff on 4/25/2011
Elizabeth Mayer is the newest member of the WGI communications and marketing team.
Mayer will be assigned a wide range of responsibilities in her new role at The Glen. Her primary duties will includes drafting press releases, managing the media credential process, pitching media on story opportunities, scheduling radio call-ins with local and regional affiliates for drivers and WGI staff, and designing the track’s monthly e-newsletters. During event weekends, Mayer will be assisting in the operation of the WGI media center by managing press conferences, troubleshooting and resolving issues. She will also spearhead the “Read for Speed” program at Watkins Glen Elementary School as well as help strength relationships with local and regional media and community leaders.
A 2007 graduate of Ithaca College, Mayer completed several undergraduate internships en route to a Bachelor of Science in Sport Media. Her most recent position at UConn provided experience as the primary media contact for several of the university’s athletic teams, designing media guides and game programs, drafting press releases, and distributing game recaps and results to media. Mayer’s other experience includes time with Roswell Park Cancer Institute, the Buffalo Sabres, and the Binghamton Senators as well as spending her first year after college with the Lafayette College athletic communications office.
Tickets for the 2011 race season at Watkins Glen International are on sale NOW! Fans can order their tickets or get more information by calling the WGI ticket office at 866-461-RACE (7223) or logging on to the official website, www.TheGlen.com. Gift certificates and track merchandise can all be purchased at The Shop located at 2 North Franklin Street in downtown Watkins Glen. The Shop is open Monday-Friday 9-5, Saturday 9-4, and closed on Sunday. Keep up with the latest happenings at The Glen by going to the official Watkins Glen International Facebook page, www.Facebook.com/watkinsgleninternational, and following WGI on Twitter, @WGI.