American Bus Association Names Finger Lakes Wine Festival One of North America's 100 Best Events for 2013

Top 100 ABA

WATKINS GLEN, NY - The American Bus Association (ABA) announced today that the Finger Lakes Wine Festival, July 12-14, 2013, has been designated as one of the Top 100 Events in North America for 2013 by an experienced expert tourism industry selection committee. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that the Finger Lakes Wine Festival offers excellent entertainment value to both tour groups and individual travelers from around the world, according to ABA.

With the release of the American Bus Association's 2013 Top 100 Events in North America, ABA celebrates 31 years of the program. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators and the general public.

"The attractiveness of the Finger Lakes Wine Festival as a don't-miss entertainment value is only part of why its selection this year is such a distinction for the entire Corning-Watkins Glen area," said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that the Finger Lakes Wine Festival has been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives both Watkins Glen International and the Steuben County Conference & Visitors Bureau an important boost in visibility among professional tour planners."

“The Finger Lakes Wine Festival presented by Yancey’s Fancy New York’s Artisan Cheese is one of the premiere wine festivals in the United States and we are thrilled to receive this outstanding recognition for the third straight year,” said Michael Printup, President of Watkins Glen International. “We appreciate the support of Peggy Coleman and the Steuben County Conference and Visitors Bureau with the nomination. The Glen looks forward to hosting another great event with well over 90 of New York’s finest wineries in July.”

According to studies completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $11,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services and local taxes. “It was our honor to submit the Finger Lakes Wine Festival to ABA for consideration as a top 100 event,” said Peggy Coleman, President of the Steuben County Conference & Visitors Bureau.  “While the festival takes place at Watkins Glen International, all of our wineries as well as our destination as a whole benefit from this designation.” 

"Motorcoach groups spend more and stay longer,” Pantuso said.  “That's why the Finger Lakes Wine Festival is truly a local economic asset. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."

ABA's 2013 Top 100 Events Selection Committee selected the Finger Lakes Wine Festival from hundreds of event nominations submitted by ABA members. Judges considered the event's broad appeal, its accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.

The Top 100 Events list is available online at http://www.buses.org/News-Publications/Top-100.

© 2014 Watkins Glen International

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