The Glen Partners with Tequila Patrón

WGI featured as one of four tracks in IMSA Tequila Patron North American Endurance Cup

Tequila Patron NAEC

The Glen is the third of four exclusive tracks to host the prestigious Tequila Patron North American Endurance Cup on June 29 during the Sahlen’s Six Hours of The Glen.

WATKINS GLEN, NY – Watkins Glen International announced today a partnership naming Tequila Patrón “Official Tequila” of the historic road course. Additionally, Patrón Spirits International and the International Motor Sports Association (IMSA) unveiled Tequila Patrón as the entitlement partner of the four-race North American Endurance Cup. The Glen is the third of four exclusive tracks to host the prestigious Tequila Patron North American Endurance Cup on June 29 during the Sahlen’s Six Hours of The Glen.

“We are excited to welcome Tequila Patrón on board at The Glen,” stated Michael Printup, president of Watkins Glen International. “The Glen is proud to host one of the Tequila Patrón North American Endurance Cup races and be recognized as one of the iconic endurance races on the inaugural TUDOR United SportsCar Championship schedule.”

The 2014 Tequila Patrón North American Endurance Cup encompasses the four iconic endurance races in the TUDOR Championship: the Rolex 24 At Daytona; the Twelve Hours of Sebring; the Sahlen’s Six Hours of The Glen on June 29; and the 1,000-mile or 10-hour Petit Le Mans at Road Atlanta.

The Tequila Patrόn North American Endurance Cup rewards the top-performing teams, drivers and manufacturers over 52 hours of endurance racing. This prestigious endurance competition will feature an additional purse of $300,000, with $100,000 going to the Prototype (P) and GT Le Mans (GTLM) championship-winning teams and $50,000 for the Prototype Challenge (PC) and GT Daytona (GTD) team champions.

“At the outset of the process to merge the American Le Mans Series presented by Tequila Patrón and the GRAND-AM Rolex Sports Car Series, we established a goal of providing substantial opportunities for our existing marketing partners, and especially so with our title partners,” said IMSA President and Chief Operating Officer, Scott Atherton. “Today we are thrilled to announce we’ve accomplished our goal with the confirmation of this title partnership for the Tequila Patrón North American Endurance Cup.

“Tequila Patrón played a significant role in the success of the American Le Mans Series over the past decade, and (Patrón Spirits International CEO) Ed Brown was instrumental in bringing together (GRAND-AM Founder) Jim France and (American Le Mans Series Founder) Don Panoz to create what we now know as the TUDOR United SportsCar Championship. With that in mind, we could not be more pleased to confirm Tequila Patrón continuing its involvement in a very significant and multi-faceted role. Tequila Patrόn will continue to have its name on some of our most valuable assets.”

“After a proud history with the American Le Mans Series, we’re very excited and honored to continue our support of the TUDOR United SportsCar Championship and sponsorship of the Tequila Patrón North American Endurance Cup,” said Stephanie Rivera, Motorsports Manager at Patrón Spirits. “This enormously competitive, energetic world-class racing truly captures what our high quality, ultra-premium luxury spirits are all about.”

Located within five (5) hours (~300 miles) of 25% of the US population, Watkins Glen International is the premier road racing facility in the North America. Mark your calendars for TUDOR United SportsCar Championship during Sahlen’s Six Hours of The Glen June 26-29, as well as the NASCAR Sprint Cup Cheez-It™ 355 and Nationwide Series Zippo 200 at The Glen August 7-10. Tickets are available by calling 866.461.RACE or at www.TheGlen.com. Keep up with The Glen on Facebook and Twitter. Download The Glen’s free mobile app from the App Store or Google Play.

© 2014 Watkins Glen International

FacebookTwitterLinkedInDiggDeliciousNewsvineRedditStumbleTechnorati

ISC Track Sites