The Zippo Jeep® Makes Its Debut at Watkins Glen International

Designed by West Coast Customs®, the Zippo Jeep Captures the Essence of the Brand

West Coast Beauty

WATKINS GLEN, NY – Zippo Manufacturing Company, maker of the world-famous windproof pocket lighter, and West Coast Customs®, the most recognized name in the custom automotive industry, today introduced the brand new Zippo Jeep® at the 2011 Zippo 200 NASCAR Nationwide Series race at Watkins Glen International. Completely customized, the Zippo Jeep will serve as a promotional vehicle, supporting the company’s popular Outdoor Line of utility products. Unveiled in Victory Lane, the new Zippo Jeep immediately went to work, as it led the Nationwide field in the first warm up lap of the 2011 Zippo 200.

“We could have chosen any number of vehicles for this project, but the Jeep was the most fitting said George Duke, Zippo owner and chairman of the board. “There are many parallels between our brands – American-made, rugged, tough and dependable. In addition, the nature of the Jeep makes it the ideal vehicle to help us promote and share all the great things we’re doing with our Outdoor Line.”

With significant modifications, both inside and out, West Coast Customs took a stock 2011 Jeep Wrangler Unlimited, and transformed it into the ultimate Zippo vehicle. Stand out features include a full lift kit, supercharger, custom built front bumper and grill, LED lighting around the outside of the vehicle to simulate fire, as well as a giant Zippo windproof pocket lighter which has replaced the Jeep’s standard spare tire mount. The production of the new Zippo Jeep will be the focus of an upcoming episode of “Inside West Coast Customs”, the conclusion of which was filmed live on site at the 2011 Zippo 200. The episode will air this fall when “Inside West Coast Customs” makes its debut on Discovery’s soon to be launched Velocity Network.

For additional information about the 2011 Zippo 200 at Watkins Glen International, please visit

For additional regarding the new Zippo custom vehicle project, please visit or

Tickets for this weekend’s Heluva Good! Sour Cream Dips at The Glen NASCAR Sprint Cup Series event, August 11-14, are on sale now!  Don’t miss all the action of the Zippo 200 NASCAR Nationwide and Canadian Tire 200 GRAND-AM Rolex Sports Car Series races on Saturday, August 13, followed by the stars of the NASCAR Sprint Cup Series on Sunday, August 14.  Fans can order their tickets or get more information by calling the WGI ticket office at 866.461.RACE (7223) or visiting the official website  Keep up with the latest happenings at The Glen by visiting the official Watkins Glen International Facebook page,, and following WGI on Twitter, @WGI.

You may unsubscribe at any time.
Watkins Glen International
2790 County Route 16
Watkins Glen, NY 14891
This website uses cookies and similar technologies. By using this website, you are agreeing to our revised Privacy Policy (including our cookie policy) and our Terms of Use. OK
If you are having any difficulty accessing our website, please contact 1-866-461-RACE.

© 2021 Watkins Glen International


ISC Track Sites