Sahlen’s Renews Title Sponsorship of GRAND-AM Endurance Race

Buffalo-based Sahlen Packing Company extends relationship with multi-year deal

Sahlen Renewal

Joe Sahlen with Michael Printup in the Watkins Glen International Media Center following the announcement.


WATKINS GLEN, NY – Sahlen Packing Company, Inc. announced a multi-year renewal of its partnership with Watkins Glen International as title sponsor of the Sahlen’s Six Hours of The Glen GRAND-AM Road Racing Series event. Currently the longest consecutive title sponsorship at The Glen, this season marks the 10th year of this partnership.

“Joe Sahlen and Sahlen Packing Company are strong supporters of The Glen and sports car racing,” said Watkins Glen International President Michael Printup. “As a native of Western New York, it is great to have a regional brand prominently represented at The Glen. We look forward to continuing to work with Joe and his team to keep the Sahlen’s Six Hours of The Glen one of the premier events of the GRAND-AM Rolex Sports Car Series schedule.”

The Sahlen’s Six Hours of The Glen weekend presented the best opportunity to share the news with loyal Glen, GRAND-AM Rolex Sports Car Series and Team Sahlen fans. Sahlen’s support extends beyond this event weekend - Sahlen’s is the official hot dog, sausage and deli meat of Watkins Glen International and sponsors Team Sahlen in the GT class of the Rolex Sports Car Series.

Sahlen Packing Company, a leading producer of premium quality meat products in Western New York, is known for their high quality hot dogs, sausages, and deli meats. Founded in 1869 in Buffalo, New York as a family business, Sahlen’s continues to be the name behind Western New York’s favorite hot dogs. Out of the bun and on the track, Joe Sahlen and Sahlen Packaging Company are active sponsors in the GRAND-AM Rolex Sports Car Series that includes Team Sahlen's GT cars and the Sahlen's Six Hours of The Glen. Sahlen began his professional racing career in 2005 on the formerly named GRAND-AM Cup, now Continental Tire Sports Car Challenge Series. He also owns Sahlen’s Sports Park, an indoor sports complex in Elma, NY.

Tickets for the 2012 season at Watkins Glen International are on sale now! Fans may purchase their tickets and camping by contacting the WGI ticket office in person or by phone at 866.461.RACE (7223) or logging on to the official website, Gift certificates, daily Thunder Road Tour passes, event tickets and track merchandise are available for purchase at The Shop located at 2 North Franklin Street in Watkins Glen. The Shop is open 9 a.m. – 6 p.m. Monday-Saturday and 9 a.m. – 5 p.m. Sunday. Keep up with The Glen on Facebook and Twitter. Download The Glen’s free mobile app from iTunes or for your Android mobile device.

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