Corporations and organizations of all sizes and genres represent their brands at Watkins Glen International each season, attracting hundreds of thousands of fans' attention on race weekends. There are several ways to partner with us at The Glen to get your brand in front of the most passionate and loyal fans in all of sports. Below, you will find a number of these options, along with recent success stories.

Naming Rights

One of the most impactful ways to get your brand in front of fans at Watkins Glen International is to become part of the event experience itself. For example, The Bog presented by Red Cat hospitality area (above) is a staple of the many guests' experience each and every NASCAR race weekend at The Glen. With new fan amenities being added all the time, there is sure to be an opportunity to get your brand in front of thousands of potential customers.


Race fans are the most brand-loyal in all of sports, and the Watkins Glen International midway offers the opportunity to showcase your products and brand face-to-face with tens of thousands of them during an event. Whether you are looking for account activation, coupon distribution, product sampling, database building, and/or exit sampling, our various events and flexible sizing means that we can accommodate your every need. GEICO (above) utilized their space for several fan-centric activities including live music and driver question-and-answer sessions during our NASCAR tripleheader weekend.


Watkins Glen International's scenic road course features eleven turns and thus some of the most unique signage opportunities in all of motorsports. Return on Investment (ROI) from signage opportunities here is among the highest in all of NASCAR, according to the Joyce Julius Reporting Agency. Find out how you can impact hundreds of thousands of on-site racing enthusiasts along with the millions of fans who tune in to watch the races from this historic venue. Go Bowling (above) strategically placed their signage along several highly-visible areas of the course in 2019 as well as our sponsors in the Esses.