Watkins Glen International and Go Bowling to Continue Partnership in Multi-Year Extension


The two organizations have been linked since 2018 when Go Bowling first joined forces with the New York track

WATKINS GLEN, N.Y. (Aug. 20, 2023) — Watkins Glen International and Go Bowling will continue their longstanding partnership in a multi-year extension, the track announced today.

Go Bowling has been a partner of Watkins Glen since 2018 but has a decade-long history across multiple NASCAR tracks and races, dating back to 2013, including Richmond Raceway, Kansas Speedway and Pocono Raceway.

“Go Bowling has been a loyal partner to both NASCAR and Watkins Glen International, and we‘re thrilled to continue that relationship in the years to come,” said Chip Wile, Senior Vice President, Chief Track Properties Officer at NASCAR. “Their interactive fan activations and overall involvement in the Go Bowling at The Glen NASCAR race weekend helps create a fun environment for all our guests to enjoy. We look forward to welcoming them back to Watkins Glen.”

The last four Go Bowling at Then Glen races have been Hendrick Motorsports victories, with Chase Elliott winning in 2018 and 2019 and teammate Kyle Larson winning in 2021 and 2022 (Due to the COVID-19 Pandemic, NASCAR did not race at Watkins Glen in 2020, and therefore the Go Bowling 235 was contested at the Daytona International Speedway road course, which Elliot also won).

“We‘re excited to announce the extension of this partnership with Watkins Glen International and continue to grow the incredible relationship we have with the folks at NASCAR,” said John Harbuck, President of Strike Ten Entertainment, the marketing arm of the International Bowling Campus. “Our partnership with NASCAR and The Glen gives us the platform to engage with fans all across the US, and we love seeing smiles on fans faces while they bowl on the Go Bowling lanes installed in the Midway throughout the entire weekend.”

In multiple different instances, Watkins Glen has proved itself to be a track that produces luck as well as glory. In 1989, Rusty Wallace drove to Victory Lane at Watkins Glen International and was then crowned NASCAR Champion later that year. Others had similar luck including Jeff Gordan in 2001, Tony Stewart in 2002 and 2005, Martin Truex Jr. in 2017 and Kyle Larson in 2021, all securing the Championship the same year as winning in Watkins Glen.

There‘s been a total of 24 different NASCAR race winners at Watkins Glen International, with NASCAR Hall of Famer Tony Stewart leading the group (five wins), followed by fellow Hall of Famer Jeff Gordon (four wins).

The Go Bowling at The Glen NASCAR race goes off today at 3:00 p.m. ET, with drivers battling it out around the historic New York track, vying for a trip to Victory Lane in the penultimate race of the regular season.

About Watkins Glen International

Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at www.theglen.com/nascar-tracks-app.

2023 Watkins Glen International Schedule

June 2-4 — SCCA Majors Super Tour

June 8-11 — Historic Sportscar Racing

June 15 — Chemung Canal Trust Summer Concert Series

June 22-25 — IMSA Sahlen‘s Six Hours of The Glen

July 6-9 — Cayuga Health Finger Lakes Wine Festival

July 11 — Chemung Canal Trust Summer Concert Series

August 4 — Chemung Canal Trust Summer Concert Series

August 9 — Chemung Canal Trust Summer Concert Series

August 16-20 — NASCAR Go Bowling at The Glen

September 7-10 — Hilliard U.S. Vintage Grand Prix

2023 Watkins Glen International NASCAR Weekend Schedule

August 18 — General Tire 100 at The Glen — ARCA Menards Series Race

August 19 — Shriners Children‘s 200 at The Glen — NASCAR Xfinity Series Race

August 20 — Go Bowling at The Glen — NASCAR Cup Series Race

About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun — discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.

About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.

About International Bowling Campus

The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors‘ Association of America, representing the business interests of bowling centers; IBC Youth Development; Strike Ten Entertainment, the centralized sponsor-activation and casual bowling marketing arm for the industry; the International Bowling Museum and Hall of Fame; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; and the International Training and Research Center (ITRC). A joint venture of USBC and the Bowling Proprietors’ Association of America, the ITRC is a United States Olympic Committee-recognized training center; featuring 14 lanes for training and six for research and testing purposes, the ITRC is the most innovative and advanced training, research, and testing facility in the sport of bowling. For additional information about the sport of bowling, please visit www.BOWL.com. To learn fun tips and see great offers at 2,000+ bowling centers across the country, visit GoBowling.com.


Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation‘s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Seriesu2122, NASCAR Xfinity Seriesu2122, and NASCAR CRAFTSMAN Truck Seriesu2122), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty‘s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Associationu2122 (IMSAu00ae) governs the IMSA WeatherTech SportsCar Championshipu2122, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR‘).