Ways to Partner

Corporations and organizations of all sizes and genres represent their brands at Watkins Glen International each season, attracting hundreds of thousands of fans' attention on race weekends. There are several ways to partner with us at The Glen to get your brand in front of the most passionate and loyal fans in all of sports. Below, you will find a number of these options, along with recent success stories.

Having your company name associated with one of the most popular venues in motorsports will bring you extensive benefits. With a race entitlement or official status sponsorship, you can expect:

  • Gain visibility with an audience of more than 100,000 potential customers
  • Your Company name showcased to millions of television viewers nationwide
  • Hospitality for your employees and guests
  • A personalized suite package for your group
  • Grandstand tickets
  • Premier signage placement
  • Fan Guide and Official Souvenir Program advertisements
Entitlement All eyes at the track and millions of viewing and listening audiences will focus on your brand front and center. The Glen can offer a comprehensive program based on your objectives to enhance your reach, brand awareness, and beyond.
Hosts on a stage at Watkins Glen International lead a fan interaction during a “Go Bowling at The Glen” event, with a cheering crowd gathered in front of the stage.
Displays Race fans are the most brand-loyal in all of sports, and the Watkins Glen International midway offers the opportunity to showcase your products and brand face-to-face with tens of thousands of them during an event. Whether you are looking for account activation, coupon distribution, product sampling, database building, and/or exit sampling, our various events and flexible sizing means that we can accommodate your every need. Partners have utilized its space for several fan-centric activities including live music and driver question-and-answer sessions during our NASCAR quad race weekend.
General view of the fan midway at Watkins Glen international
Naming Rights One of the most impactful ways to get your brand in front of fans at Watkins Glen International is to become part of the event experience itself. The Mission Party Deck hospitality area shows off the Mission brand by making the space uniquely theirs. With new fan amenities being added all the time, there is sure to be an opportunity to get your brand in front of thousands of potential customers.
Elevated hospitality structure and viewing deck at Watkins Glen International, branded with Mission signage, overlooking a grassy hillside near the track.
Official Partners Your brand will receive exclusive promotional rights within a mutually defined product category with the right to use Speedway marks for on-sale and in-market promotions and advertising campaigns. Your brand will be included in all marketing collateral referencing marketing partners of Watkins Glen.
Acura Motorsports team celebrates in Victory Lane at Watkins Glen International, posing with their race car and trophies as confetti falls and crew members cheer behind them.
Signage Watkins Glen International's scenic road course features eleven turns (seven as NASCAR) and thus some of the most unique signage opportunities in all of motorsports. Return on Investment (ROI) from signage opportunities here is among the highest in all of NASCAR. Find out how you can impact hundreds of thousands of on-site racing enthusiasts along with the millions of fans who tune in to watch the races from this historic venue. 
Trackside view at Watkins Glen International showing safety barriers and multiple sponsor signs, including Ally, Sunoco, Toyota, WeatherTech, and Go Bowling.