Ways To Partner

Corporations and organizations of all sizes and genres represent their brands at Watkins Glen International each season, attracting hundreds of thousands of fans' attention on race weekends. There are several ways to partner with us at The Glen to get your brand in front of the most passionate and loyal fans in all of sports. Below, you will find a number of these options, along with recent success stories.

Having your company name associated with one of the most popular venues in motorsports will bring you extensive benefits. With a race entitlement or official status sponsorship, you can expect:

  • Exposure to 100,000 potential customers in attendance
  • Your company name in millions of television viewers' homes
  • Hospitality for your employees and guests
  • A personalized suite package for your group
  • Grandstand tickets
  • Premier signage placement
  • Fan Guide and Official Souvenir Program advertisements
  • Entitlement

    WATKINS GLEN, NEW YORK - AUGUST 03: Aric Almirola, driver of the #10 Go Bowling Ford, practices for the Monster Energy NASCAR Cup Series Go Bowling at The Glen at Watkins Glen International on August 03, 2019 in Watkins Glen, New York. (Photo by Sean Gardner/Getty Images) | Getty Images

    All eyes at the track and millions of viewing and listening audiences will focus on your brand front and center. The Glen is able to offer a comprehensive program based on your objectives to enhance your reach, brand awareness and beyond.

  • Official Partners

    #86 Meyer Shank Racing w/ Curb-Agajanian Acura NSX GT3, GTD: Mario Farnbacher, Trent Hindman, Justin Marks, podium, #96 Turner Motorsport BMW M6 GT3, GTD: Bill Auberlen, Robby Foley, Dillon Machavern, #63 Scuderia Corsa Ferrari 488 GT3, GTD: Cooper MacNeil, Toni Vilander, Jeff Westphal, champagne

    Your brand will receive exclusive promotional rights within a mutually defined product category with the right to use Speedway marks for on-sale and in-market promotions, advertising campaigns. Your brand will be included in all marketing collateral referencing marketing partners of Waktins Glen.

  • NAMING RIGHTS

    Jack Daniels Club

    One of the most impactful ways to get your brand in front of fans at Watkins Glen International is to become part of the event experience itself. For example, the Jack Daniel’s Club hospitality area (above) is an outstanding, luxurious staple of the many guests' experience each race weekend at The Glen. With new fan amenities being added all the time, there is sure to be an opportunity to get your brand in front of thousands of potential customers.

  • SIGNAGE

    Signage

    Watkins Glen International's scenic road course features eleven turns and thus some of the most unique signage opportunities in all of motorsports. Return on Investment (ROI) from signage opportunities here is among the highest in all of NASCAR, according to the Joyce Julius Reporting Agency. Find out how you can impact hundreds of thousands of on-site racing enthusiasts along with the millions of fans who tune in to watch the races from this historic venue. Go Bowling (above) strategically placed their signage along several highly-visible areas of the course in 2019 as well as our sponsors in the Esses.

  • DISPLAYS

    Displays

    Race fans are the most brand-loyal in all of sports, and the Watkins Glen International midway offers the opportunity to showcase your products and brand face-to-face with tens of thousands of them during an event. Whether you are looking for account activation, coupon distribution, product sampling, database building, and/or exit sampling, our various events and flexible sizing means that we can accommodate your every need. GEICO (above) utilized their space for several fan-centric activities including live music and driver question-and-answer sessions during our NASCAR tripleheader weekend.