Ways To Partner
Having your company name associated with one of the most popular venues in motorsports will bring you extensive benefits. With a race entitlement or official status sponsorship, you can expect:
- Exposure to 100,000 potential customers in attendance
- Your company name in millions of television viewers' homes
- Hospitality for your employees and guests
- A personalized suite package for your group
- Grandstand tickets
- Premier signage placement
- Fan Guide and Official Souvenir Program advertisements
Your brand will receive exclusive promotional rights within a mutually defined product category with the right to use Speedway marks for on-sale and in-market promotions, advertising campaigns. Your brand will be included in all marketing collateral referencing marketing partners of Waktins Glen.
One of the most impactful ways to get your brand in front of fans at Watkins Glen International is to become part of the event experience itself. For example, the Jack Daniel’s Club hospitality area (above) is an outstanding, luxurious staple of the many guests' experience each race weekend at The Glen. With new fan amenities being added all the time, there is sure to be an opportunity to get your brand in front of thousands of potential customers.
Watkins Glen International's scenic road course features eleven turns and thus some of the most unique signage opportunities in all of motorsports. Return on Investment (ROI) from signage opportunities here is among the highest in all of NASCAR, according to the Joyce Julius Reporting Agency. Find out how you can impact hundreds of thousands of on-site racing enthusiasts along with the millions of fans who tune in to watch the races from this historic venue. Go Bowling (above) strategically placed their signage along several highly-visible areas of the course in 2019 as well as our sponsors in the Esses.
Race fans are the most brand-loyal in all of sports, and the Watkins Glen International midway offers the opportunity to showcase your products and brand face-to-face with tens of thousands of them during an event. Whether you are looking for account activation, coupon distribution, product sampling, database building, and/or exit sampling, our various events and flexible sizing means that we can accommodate your every need. GEICO (above) utilized their space for several fan-centric activities including live music and driver question-and-answer sessions during our NASCAR tripleheader weekend.