Mission Foods Named Entitlement Partner for NASCAR Xfinity Series Race at Watkins Glen International


The Mexican food company will also hold naming rights to the famous Esses Party Deck

WATKINS GLEN, N.Y. (January 23, 2024) — Mission Foods and Watkins Glen International are joining forces for the NASCAR Xfinity Series race at Watkins Glen International. The track announced today that America‘s No. 1 tortilla manufacturer will be the entitlement partner for the Mission 200 at The Glen, signing a multi-year agreement.

Mission Foods will also hold the naming rights to the famous Esses Party Deck, now known as the Mission Foods Party Deck, where fans can look out over the historic New York Track and watch as drivers climb the hill through the sharp turns against a backdrop of Seneca Lake.

“As we prepare for all the excitement that is to come in 2024, we‘re proud to welcome our newest partner to The Glen, especially one who holds such passion for the motorsports industry and its fans,” said Dawn Burlew, President of Watkins Glen International. “Mission Foods demonstrates both variety and flavor through their wide range of products, and we couldn‘t think of a better fit for both our Party Deck and our NASCAR race weekend.”

Mission Foods has extensive involvement across the motorsport industry, yet this is their first time partnering with NASCAR and its tracks. The multi-year agreement between Watkins Glen International and Mission Foods will kickstart the tortilla company‘s relationship in the sport.

Mission Foods began as a small tortilla factory in the San Fernando Valley of Los Angeles and is now the No. 1 tortilla manufacturer in the U.S., cooking up specialty tortillas, chips, baked products, snacks and more. Over the years, Mission has expanded across multiple countries and continents, becoming the global brand it is today.

“As champions of motorsports, we‘re excited to be the title sponsor of the NASCAR Xfinity Series race at Watkins Glen International, and we‘re thrilled to be the official tortillas, chips, and wraps of Watkins Glen International for the next five years,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “This sponsorship will provide tremendous opportunities to interact with all race fans in a fun and exciting environment.”

The NASCAR race weekend at Watkins Glen International kicks off just before the fall season commences on Friday, Sept. 13 with the ARCA Menards Series, followed by the Mission 200 at The Glen on Saturday, Sept. 14, the second-to-last race of the Xfinity Series regular season.

Then, on Sunday, Sept. 15, Watkins Glen International makes its NASCAR Cup Series Playoff debut in the Go Bowling at The Glen, with drivers battling it out on the 2.45-mile road course for the first time in the post-season.

For more details about the 2024 NASCAR race weekend at Watkins Glen International, please visit www.theglen.com.

About Watkins Glen International

Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at www.theglen.com/nascar-tracks-app.

2024 Watkins Glen International Schedule

April 6-7 — Opening Weekend

May 31 — June 2 — SCCA Majors Super Tour

June 6-9 — Historic Sportscar Racing

June 20-23 — IMSA Sahlen‘s Six Hours of The Glen

July 10-14 — Ferrari Challenge North America

July 26-28 —Finger Lakes Wine Festival

August 21-25 — Hilliard U.S. Vintage Grand Prix

September 11-15 — NASCAR Go Bowling at The Glen

2024 Watkins Glen International NASCAR Weekend Schedule

September 13 — ARCA Menards Series Race

September 14 — Mission 200 at The Glen — NASCAR Xfinity Series Race

September 15 — Go Bowling at The Glen — NASCAR Cup Series Race

About Mission Foods

MISSIONu00ae, owned by GRUMA, S.A.B. de C.V., is the world‘s leading brand for tortillas and wraps. MISSIONu00ae is also globally renowned for flatbreads, dips, salsas and Mexican food products. With a presence in over 112 countries, MISSIONu00ae products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSIONu00ae focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit http://www.missionfoods.com/

About NASCAR   

Celebrating its 75th Anniversary in 2023, the National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation‘s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Seriesu2122, NASCAR Xfinity Seriesu2122, and NASCAR CRAFTSMAN Truck Seriesu2122), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty‘s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Associationu2122 (IMSAu00ae) governs the IMSA WeatherTech SportsCar Championshipu2122, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR‘).