General Tires returns as entitlement partner of ARCA Menards Series race
at Watkins Glen International
MORGANTOWN, W.Va. & WATKINS GLEN, N.Y. (Jan. 16, 2026) – General Tire announced today that it will extend its long-standing partnership with the ARCA Menards Series for the 2026 season, continuing a successful relationship that began in 2016. As a proud supporter of the series for a decade, General Tire remains committed to empowering rising talent, elevating competition, and bringing fans closer to the action on some of the nation’s most iconic tracks.
The renewed partnership will include four General Tire entitlement races during the 2026 ARCA Menards Series season:
- General Tire 200, Daytona International Speedway, Saturday, Feb. 14, 2026
- General Tire 150, Phoenix Raceway, Thursday, Mar. 5, 2026
- General Tire 100 at The Glen, Watkins Glen International, Friday, May 8, 2026
- General Tire 150, Sonoma Raceway, Friday, June 26, 2026
Since joining the ARCA Menards Series in 2016, General Tire has elevated the competition through enhanced product performance, stronger team support, and immersive fan engagement. The upcoming 2026 season represents not only the continuation of a partnership but also a celebration of ten years of shared passion, innovation, and dedication to the sport.
“General Tire has been a great partner, activating with broadcast support, race team awards and race event entitlement and promotion across the entire ARCA Menards Series platform for the past decade,” said ARCA President Ron Drager. “These 2026 race entitlements are further evidence of General Tire’s continued commitment of support.”
“We’re incredibly proud to continue our partnership with the ARCA Menards Series as we head into 2026,” said Brian Beierwaltes, Head of Marketing for U.S. Passenger & Light Truck Replacement Tires at General Tire. “Motorsports isn’t just part of our heritage; it’s part of our identity. ARCA is where future champions are made, and supporting these athletes, teams, and fans fuels our drive to innovate, compete, and inspire. We’re excited for another season of unforgettable moments on the track.”
To learn more about General Tire, please visit www.generaltire.com.
About Continental
Continental is a leading tire manufacturer and industry specialist. Founded in 1871, the company generated sales of €39.7 billion in 2024 and currently employs around 95,000 people in 54 countries and markets. Tire solutions from the Tires group sector make mobility safer, smarter, and more sustainable. Its premium portfolio encompasses car, truck, bus, two-wheel, and specialty tires as well as smart solutions and services for fleets and tire retailers. Continental has been delivering top performance for more than 150 years and is one of the world’s largest tire manufacturers. In fiscal 2024, the Tires group sector generated sales of 13.9 billion euros. Continental’s tire division employs more than 57,000 people worldwide and has 20 production and 16 development sites.
About Watkins Glen International
Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at NASCAR TRACKS APP | WATKINS GLEN INTERNATIONAL
2026 Watkins Glen International Schedule
April 11 – Opening Day Presented by MOTUL at The Glen
May 8-10 – NASCAR Go Bowling at The Glen
June 6-7 – Progressive Grand National Cross Country Series
June 11-14 – Historic Sportscar Racing
June 19-21 – SCCA Majors Super Tour
June 25-28 – IMSA Sahlen’s Six Hours of The Glen
July 16-19 – Trans Am Series
July 24-26 – GridLife
September 10-13 – SVRA Hilliard U.S. Vintage Grand Prix
2026 Watkins Glen International NASCAR Weekend Schedule
May 8 – General Tire 100 at The Glen – ARCA Menards Series Race
May 8 – NASCAR CRAFTSMAN Truck Series Race
May 9 – Mission 200 at The Glen – NASCAR O’Reilly Auto Parts Series Race
May 10 – Go Bowling at The Glen – NASCAR Cup Series Race
